Google Local Service Ads For Moving Companies – Everything You Need To Know

Are you a moving company looking to expand your reach and increase your visibility? Have you heard of Google Local Service Ads (LSAs) but need to figure out how they work or if they’re right for you? 

This article by Moving Marketing Results, the digital marketing company specializing solely in moving company marketing, will give you the background and information on everything you need about Google LSAs for moving companies.

When taking your business to the next level, digital marketing is the way to go. With the ever-increasing number of people using online services, you must get in on it too. Google LSAs can help with that; they are designed to allow service-based businesses like yours to reach out and showcase their services more directly.

Google LSAs make it easier for potential customers to find what they want – including moving companies. Read on if you’re ready to take advantage of this helpful service! Moving Marketing Results will explain how LSAs work, their benefits, and why they’re worth considering if you want to reach more people and stand out.

moving company google local service ads example

What Are Google Local Service Ads?

Google Local Service Ads (LSAs) are an excellent way for businesses to reach potential customers searching for services in their local area. LSAs appear at the top of Google search results, making them highly visible and easy to find. Companies can advertise their services directly to people searching for what they offer.

When people search for a service in their local area, Google displays a list of businesses that have signed up to advertise through Local Services Ads. These businesses must pass an eligibility review and background check before participating. The ads also include customer ratings and reviews, so potential customers can see what others have experienced with the companies listed.

The cost of advertising varies depending on the type of business and its location. Companies pay only when someone clicks on their ad or calls them, so there is no risk in signing up for LSAs. For moving companies, our team at Moving Marketing Results recommends that LSAs provide a great way to get more leads and increase business by connecting with local customers needing help. All in all, it is a great moving company marketing technique

Benefits For Moving Companies

We understand that moving companies can benefit significantly from Google Local Service Ads. 

  1. You’re At The Top. Local Service Ads appear at the top of Google search results and in Google Maps, making them highly visible to potential customers. This increased visibility can lead to more clicks, calls, and bookings for your moving company.
  2. Local Ads. By using these ads, businesses can promote their services locally and target potential customers searching for movers nearby. 
  3. Pay Per Lead. With LSAs, you only pay for leads generated from your ads, not for ad impressions or clicks. This means you’re only paying for potential customers who are genuinely interested in your services.
  4. Increased Visibility. The ads increase the businesses’ visibility and provide an easy way to manage customer reviews and ratings, which is essential for any moving company.
  5. Right Place, Right Time. With these ads, companies can ensure they are visible in the right places at the right time. Furthermore, moving companies can track their ads’ performance and adjust them according to their goals.
  6. Build Trust. Google only displays LSAs for businesses that have been vetted and approved by Google. This gives customers confidence that they are working with a reputable moving company. Through features such as customer reviews and ratings, businesses can show potential clients that they have a good track record of providing excellent service. This helps companies to establish themselves as reliable providers of quality services in the local area.

Overall, Google Local Service Ads offer an excellent opportunity for moving companies to reach more customers and build trust within the community. With this platform as a method of moving company marketing, businesses can connect with residents looking for movers and create a strong presence there.

Getting LSAs Right: How To Optimize Your Local Service Ads

Optimizing your ads for Google Local Services is smart if you’re a moving company looking to boost your online presence and generate more leads. With the right strategies, you can increase your visibility and improve your chances of converting potential customers into loyal clients. Here are some tips from Moving Marketing Results to help you make the most of your local service ads:

Engaging Ad Copy

First, make sure that your ad copy is informative and engaging. Include details about services, customer reviews, and special offers or discounts. This will help potential customers quickly identify why they should choose your company over competitors. Additionally, include relevant keywords to boost your ad’s search engine optimization (SEO) performance and ensure it appears in front of the right customers.

Strong Call-To-Action

Second, create a strong call-to-action (CTA) to encourage potential customers to take action by contacting you or scheduling an appointment. The CTA should be clear and concise so customers don’t have to guess what to do next. Make sure the CTA is prominent on your page, as this can help increase conversion rates significantly.

moving company local service ads

Add The Right Images

Use visuals like videos or photos in your ad to grab the attention of potential customers. Visuals can also provide more information about services offered and give customers a better sense of who you are as a business before deciding if they want to contact you. Adding visuals lets you differentiate yourself from competitors, giving you an edge in the moving company marketing space and helping you stand out.

Targeting The Right Audience

Now that you know how to optimize your local service ads for moving companies, it’s crucial to understand how to target the right audience. To do this effectively, you’ll need to consider who your ideal customer is and their needs. Who do you want to reach with your ad? What kind of people will be interested in what you offer?

Once you’ve identified your target audience, you’ll need to create a strategy for reaching them. This could include using targeted keywords, running campaigns on specific platforms, or leveraging social media ads. You should also consider the type of content that resonates with your target audience, such as their fears about hiring a moving company, any guarantees you might offer, the type of team and culture your company has.

At Moving Marketing Results, we understand the importance of reaching the right audience with your local service ads. Creating an effective targeting strategy and using relevant content can help ensure that your ads are seen by those most likely to convert into paying customers. This provides better ROI and more qualified leads. By combining a well-crafted targeting strategy with relevant content, you can increase the effectiveness of your local service ads and drive more conversions for your moving company. Contact Moving Marketing Results today to learn more about our moving company marketing strategies.

LSA Ad Copy Tips

When writing effective ads for your moving company on Google Local Service Ads, Moving Marketing Results can provide a few essential tips. First and foremost, create an ad that’s clear and concise. Understanding your offer and why customers should choose you should be easy. Ensure to include relevant keywords that people would use when searching for a moving company in your area. This will help ensure that as many potential customers see your ad as possible.

Second, always include a call to action in your ad copy. You want to make it easy for potential customers to contact you or learn more about your services. Consider including language such as ‘contact us today’ or ‘get a free quote’ to get people interested in working with you.

Finally, keep the tone of your ad professional but friendly, and avoid using jargon or technical language that potential customers might need help understanding. Additionally, ensure you stay within the character limits Google sets so your ad copy can be seen without being cut off mid-sentence. Following these tips from Moving Marketing Results, your reliable moving company marketing experts, you can create a compelling and engaging ad for your moving company on Google Local Service Ads.

Creating An LSA Account

Setting up a Google Local Service Ads account can be complicated, but it begins with getting verified by Google. 

  • Business license and insurance: You must have a valid business license and insurance for your moving company.  
  • Get verified: Make sure your business is verified and approved by Google. This includes providing accurate information about your business, such as your address, hours of operation, and services offered.
  • Background checks: All service providers associated with your moving company, including owners and employees, must pass a background check conducted by Google.
  • Service area: You must provide services within a specific geographic area. This area can be defined by zip code or by radius from your business location.
  • Optimize your profile: Create a detailed profile highlighting your services, reviews, and ratings. Use high-quality images and videos to showcase your business and make it stand out.
  • Service categories: You must provide services within the moving category, which includes services such as packing, loading, and unloading. Other related categories, such as storage or cleaning services, may also be available.
  • Set a competitive budget and ad spend: You must have a minimum ad spend budget, which varies depending on your location and service category. Determine a competitive budget that reflects your business goals and target market. Use Google’s tools to track your spending and adjust your budget.
  • Configure How You’ll Respond: Make sure you choose the method of communication that works for your business. You have the option to use messaging and phone calls. You are wasting your money if you are not responding to messages quickly on the platform. Below is an example of 3 leads that came through and were left unanswered.
google leads unanswered

Incorporating Google Ads into your business growth strategy can offer significant benefits, including greater control over your advertising efforts and faster lead generation than relying solely on organic or local optimization efforts. By leveraging the power of Google’s advertising platform, you can reach a wider audience and generate more leads for your moving company.

At Moving Marketing Results, we’re committed to helping clients achieve their business goals through effective digital marketing strategies. Contact us today to learn more about our moving company marketing strategies and how we can help your moving company succeed online.

Managing Your Budget

Managing your budget for Google Local Service Ads for moving companies is integral to running a successful campaign. You must be mindful of the cost of running ads and the potential ROI. Knowing how much you are willing to spend and what you hope to get out of it will help determine which type of ad is best for you.

  • Set Your Bid: Google LSA works cost-per-lead, meaning you pay for every lead you receive. You can set the cost-per-lead, but it’s important to remember that a higher bid will likely result in more leads.
  • Cap your daily spending. Use the “Daily Budget” feature in Google Ads to do this. This allows you to set a maximum daily limit on how much you want to spend on ads. If your budget is too low, you may receive less exposure or pay more than other businesses in the same area.
  • Track Your Spending: Google provides tools to help you track your spending on LSA. Use these tools to monitor your spending and ensure you stay within your budget. Setting goals and tracking performance will also help ensure you stay within budget while achieving desired results from your ads. Track metrics such as impressions, clicks, conversions, and cost per lead over time so you can adjust accordingly if needed. Keeping track of these metrics will help you maximize your advertising dollars and reach your goals efficiently. 
  • Adjust Your Budget Based on Results: If you’re not seeing the desired results (regarding leads and conversions), consider adjusting your budget. This could mean increasing your budget to get more leads or decreasing it if you’re not seeing a good return on your investment.
  • Target Your Ads: Google LSA allows you to target your ads based on various factors, including location and service type. Ensure your ads are shown to the right people to maximize your chances of getting quality leads.
  • Monitor Your Performance: Keep a close eye on your performance metrics, such as the number of leads you’re getting and your conversion rate. This can help you make informed decisions about your budget and bidding strategy.
  • Use Reviews and Ratings: Google LSA displays reviews and ratings for businesses, which can greatly impact your budget. Encourage satisfied customers to leave positive reviews to improve your chances of attracting new customers.
  • Track and Report Leads. Remember that leads aren’t necessarily booked jobs! Be sure to follow up with your inbound leads. After selecting an individual lead, you can review the lead’s details, including the job type and location, and listen to the recording of the call.

With this pay-per-lead model, you can be sure that every dollar you spend is going towards generating actual leads for your moving company. This is a highly effective way to manage your advertising budget and ensure you get the most out of your digital marketing efforts.

At Moving Marketing Results, we understand the importance of budget management in running a successful Local Service Ads campaign for moving companies. That’s why we provide our clients with expert guidance on budgeting and ensure that their advertising efforts are optimized for maximum ROI. Contact us today to learn more about our moving company marketing services and how we can help your moving company succeed online.

Troubleshooting Issues

When working with moving companies, you must be prepared for potential issues during your Local Service Ads (LSAs) campaign. LSAs are a relatively new and constantly evolving form of advertising, so staying up-to-date on troubleshooting techniques is crucial to ensure your campaign runs smoothly.

Contact Google directly.

First, it’s best to contact Google directly when dealing with any technical issue. The Google Ads team will provide customers with detailed information on how to tackle any problems they’re having. They can also offer advice on optimizing campaigns and getting the most out of them. Additionally, they can help pinpoint exactly where the problem lies in the ad setup process or campaign management.

2. Check for best practices.

Looking at best practices for running LSAs for moving companies is always a good idea. Plenty of online resources provide helpful tips and advice on how to get started and troubleshoot common issues with these types of ads. These guides often cover everything from setting up campaigns correctly to optimizing bids and targeting settings. It’s worth taking the time to do some research before launching an LSA campaign for your moving company.

3. Be sure to dispute any leads quickly.

“With Local Services Ads, you only pay for leads related to your business or the services you offer. If you believe the lead you received isn’t valid, you can immediately dispute a lead. A successfully disputed lead will be credited back to you (US and Canada only). Note that lead disputes aren’t available for health care verticals.”


At Moving Marketing Results, we have extensive experience with LSAs and are well-equipped to handle any issues that may arise. We prioritize proactive monitoring and troubleshooting to quickly address any problems and ensure that your campaign continues to perform at its best.

Our team of experts is always available to answer any questions and provide ongoing support to help you navigate the intricacies of LSAs. With our assistance, you can rest assured that your LSAs campaign and moving company marketing will run seamlessly, driving more leads and generating increased revenue for your moving company. Contact us today to learn more about our digital marketing services, specifically moving company marketing, and how we can help you succeed online.

Frequently Asked Questions

How Much Does It Cost To Run A Google Local Service Ad Account?

At Moving Marketing Results, we understand that setting up a Google Local Service Ad account can be a powerful tool to promote your moving company. However, we know that you might be wondering about the costs involved. Here, we’ll dive into this question and give you an overview of what you need to know about setting up a Google Local Service Ad account.

Generally, the cost per lead could range anywhere from $5 to $100 or more. However, for industries like professional moving services, the average cost per lead might fall somewhere in the middle of that range.

At Moving Marketing Results, we make it easy for you to set up and use Google Local Service Ads to reach local customers quickly and efficiently. With just a few clicks, your ads can run quickly. But before you get started, understand the upfront costs involved. With this knowledge, you can make the most of your ads and boost your moving company’s visibility!

What Geographic Areas Can I Target With My Google Local Service Ads?

With Google Local Service Ads (LSAs), moving business owners can specifically target a geographic area with their campaigns, ensuring more effective advertisements that generate leads and conversions.

The beauty of LSAs is that they allow you to target any area where your services are available, whether it’s a city, state, or country-specific region. With such a precise focus, finding potential customers and serving them with relevant ads becomes easier.

Thanks to Google’s recent technology advancements, advertisers can also target ads based on users’ recent searches and locations. For instance, someone searching for “moving companies near me” within your service area will likely be served your LSA ad and other relevant ads within the exact location. This increases the exposure of your company’s offerings, even to people searching outside their immediate vicinity, and improves the chances of converting leads to paying customers.

Using LSAs for your moving company, Moving Marketing Results can help you reach your target audience regardless of location. You’ll receive customized, targeted ads for your desired customers, boosting ROI, lead generation, and conversions without investing in multiple advertising campaigns for various regions or countries.

Are There Any Additional Fees Associated With Google Local Service Ads?

This is a common question that many advertisers have when considering their advertising options. For Moving Marketing Results and their clients in the moving industry, the answer is yes; there may be additional fees, but they are typically minimal and depend on the type of ad chosen.

When you purchase a Google Local Service Ad, there are two primary costs: the setup fee and the ongoing monthly fee to manage the campaign. The setup fee covers any necessary onboarding or account creation costs, while the monthly fee is based on how much traffic your ad receives. Alternatively, if you choose a pay-per-call (PPCall) model, you will be charged each time someone calls your business after clicking on your ad.

The good news is that most businesses have no additional charges beyond these two fees. However, certain industries, such as legal services or additional licensing or verification, resulting in extra charges. It’s also important to remember that while Google Local Service Ads don’t have any upfront costs for most businesses, they still require an ongoing commitment from the advertiser to achieve successful results.

How Can I Ensure The Right People See My Ads?

When advertising with Google Local Service Ads for moving companies, it’s essential to target potential customers who are most likely to need your services and are in a position to hire you. This means setting up geo-targeting in your campaigns, specifying specific cities and towns you want to target, and ensuring that the language of your ads matches your audience.

Then be sure to set yourself within the correct service category then set your hours and make sure your reviews are accurate and recent.

How Often Should I Review My Budget And Adjust It Accordingly?

Moving Marketing Results, as a digital marketing company specializing in promoting moving companies, can help you review and adjust your budget for Google Local Service Ads regularly to ensure that you’re using the right amount of money to reach the appropriate audience with effective ads. We can also assist you in monitoring market trends and making necessary adjustments to your budget to maximize the effectiveness of your ads.

Furthermore, Moving Marketing Results can help you track the performance of your ads over time and identify what works and what doesn’t base on metrics like click-through rates and conversion rates. This allows us to help you make necessary adjustments to your budget to ensure you get maximum value from each dollar spent on advertising.

By continuously reviewing performance metrics and market trends, Moving Marketing Results can assist you in optimizing your budget and targeting the right audience with relevant content related to moving companies. Our expertise and assistance can help you maximize your ROI while staying within your budget limits. Therefore, our services can help you promote your moving services effectively and stand out from your competitors.


To conclude, Moving Marketing Results understands that setting up a Google Local Service Ad account can effectively and efficiently reach potential customers for moving companies. Additionally, targeting the right geographic areas is essential to ensure the right people see your ads. Finally, regularly reviewing your budget is important to ensure you’re getting the most out of your ad campaign. By taking these steps with the help of Moving Marketing Results, you can maximize your return on investment and ensure that your ads reach their desired audience. With Google Local Service Ads, the effective way for moving company marketing, you can gain more visibility and customers for your moving business.

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Christina Hawkins is a seasoned digital marketing expert with over 25 years of experience in the field. Throughout her career, she has honed her skills in various digital marketing strategies and has worked with clients nationwide, including home-based service contractors and moving companies.

In addition to her marketing expertise, Christina also has a unique background in logistics, having spent 10 years as a Department of Defense logistician. As the wife of a US Marine Corps veteran and daughter of a US Air Force serviceman, Christina has a deep understanding of the military lifestyle and the challenges it can bring when moving from base to base.

In her current role as a fractional CMO and strategist, Christina continues to help businesses grow and succeed in the digital space. She is also gearing up to release her upcoming book, "The Complete Guide to Internet Marketing for Movers," which promises to be an invaluable resource for moving companies looking to expand their online presence.

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