Local SEO Checklist
On-Page SEO Elements
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Optimize Your Meta Tags for Moving Services
Make sure your tmeta tags, title and description, clearly mention moving services, along with the locations you serve, to improve search rankings.
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Ensure Your URLs Reflect Your Moving Business
Keep your website's URLs clean and straightforward, incorporating keywords relevant to moving services.
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Compress Your Website Images
Ensure images related to your moving services are optimized for quick loading, enhancing user experience.
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Make Your Navigation Menu Moving-Friendly
Structure your navigation menu to highlight moving service categories, making them easily discoverable by search engines.
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Include Complete Location Details of Your Moving Company
Feature a 'Contact Us' page with the Name, Address, and Phone number (NAP) for each of your moving company's locations. Be sure to embed your Google map.
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Implement Structured Data Markup for Moving Services
Use schema markup to describe your moving services, helping search engines understand and rank your site better.
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Develop a Mobile-Friendly Website for Your Moving Company
With mobile searches on the rise, ensure your moving company's website is mobile-friendly to improve rankings.
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Maintain an Updated XML Sitemap for Your Moving Company Website
An XML sitemap helps search engines easily find and index your moving services pages, boosting SEO.
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Use 301 Redirects for Your Moving Company's Site Changes
Redirect outdated URLs to new pages to retain traffic and prevent SEO loss when updating your moving company's website.
Off-Page SEO Elements
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List Your Moving Company on Bing
Create or claim your Bing Places listing to reach potential customers using Bing to find moving services.
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Establish Your Moving Company on Relevant Social Platforms
Identify which social media platforms your target customers use and establish a presence there to increase visibility.
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Claim Your Yelp Listing for Your Moving Company
Utilize Yelp to enhance your moving company's online presence and credibility through customer reviews.
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Acquire Quality Backlinks for Your Moving Company
Focus on getting backlinks from reputable sites related to moving and real estate to enhance your SEO efforts.
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Ensure Your Moving Company Is Listed on Essential Directories
Increase your moving company's online visibility by claiming listings on key business directories beyond Yelp.
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Include Complete Location Details of Your Moving Company
Feature a 'Contact Us' page with the Name, Address, and Phone number (NAP) for each of your moving company's locations.
Optimize For Google
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Optimize Your Google Business Profile for Moving Services
Ensure your Google Business Profile listing accurately represents your moving company, highlighting your services and locations.
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Activate Google Analytics for Detailed Insights on Your Moving Website
Use Google Analytics to understand how visitors interact with your moving company's website and optimize accordingly.
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Post updates to Your Profile
Build a connection to your website by posting your website content, specials and discounts to your profile.
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Choose Your Business Categories Wisely
Select appropriate primary and secondary categories like Moving Services then Packing and Storage to enhance visibility across a broader range of search terms.
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Configure Google Search Console
The Search Console will help keep track of your site’s organic search performance.
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Upload photos and video
Upload photos and video from your phone so that geotagged data are embedded.
Customer Reviews & Testimonials
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Actively Manage Customer Reviews and Testimonials
Regularly monitor and respond to reviews on platforms like Yelp to engage with customers and improve your moving company's reputation.
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Showcase Testimonials from Satisfied Moving Clients
Display positive feedback from local clients to boost trust in your moving services.
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Encourage More Reviews for Your Moving Services
Strategize to increase positive reviews for your moving company to attract more customers through improved online ratings.
Download Our Ultimate Marketing Checklist For Movers
This will help you identify what is missing from your current strategy and what you must focus on next to take your company to the next level.
