The Google Ads Formula For Moving Companies [Webinar]


  • Recap of the episode discussing the intricacies of formulating a successful paid ad strategy.
  • Common struggles and challenges faced by entrepreneurs and business owners with paid ads.

Sharing Insights and Tips

  • Sharing personal experience and knowledge in digital marketing for movers.
  • Urging listeners to focus and apply actionable insights to their paid ad system.
  • Emphasizing the importance of continuous learning and improvement.

Why Most Google Ads Fail

  • Highlighting the reasons behind the failure of Google ads for moving companies.
  • Discussing the Google Ads auction process and the complexity of the moving and storage industry.
  • Explaining the importance of organization, specific ads and landing pages, strong call to action, and understanding the auction process.

Goals and Obstacles for Moving Companies

  • Discussing the critical goals and obstacles faced by moving companies.
  • Highlighting the importance of timing, expansion strategies, and comprehensive marketing strategies.

The Investment and ROI of Paid Ads

  • Addressing the significant investment required for paid ads.
  • Explaining the importance of tracking data and making regular adjustments to improve ROI.
  • Encouraging businesses to focus on quality leads rather than just quantity.

Effective Google Ads Strategy

  • Explaining the key principles of an effective Google Ads strategy.
  • Discussing the importance of understanding the Google Ads auction process, keyword research, bid management, specific ads and landing pages, strong call to action, and organized campaigns.
  • Emphasizing the need for ongoing management, optimization, and testing.

Tracking and Monitoring Performance

  • Highlighting the importance of conversion tracking and monitoring ROI.
  • Explaining the use of dynamic number swapping, web forms, negative keywords, and split testing.
  • Discussing the implementation of Google Analytics, Google Tag Manager, and call tracking for accurate tracking.

Introduction and Understanding KPIs

  • Discussing the importance of key performance indicators (KPIs) in evaluating digital marketing campaigns.
  • Emphasizing the tracking of total spend and cost metrics like average cost per click and cost per lead.

Return on Investment and Tools for Tracking

  • Explaining the importance of tracking return on investment (ROI).
  • Recommending tools like customer relationship management (CRM), GoHigh Level, Smart Moving, and Airtable for detailed reporting and insights.

Importance of Holistic Marketing Strategy

  • Highlighting the importance of a holistic marketing strategy beyond paid ads.
  • Mentioning the need to examine websites, branding, social media, and multimedia strategies.

Wrap-up and Questions

  • Inviting viewers to ask questions, leave comments, and share insights.
  • Providing links to valuable resources like the annual worksheet and ultimate internet marketing checklist.
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Christina Hawkins is a seasoned digital marketing expert with over 25 years of experience in the field. Throughout her career, she has honed her skills in various digital marketing strategies and has worked with clients nationwide, including home-based service contractors and moving companies.

In addition to her marketing expertise, Christina also has a unique background in logistics, having spent 10 years as a Department of Defense logistician. As the wife of a US Marine Corps veteran and daughter of a US Air Force serviceman, Christina has a deep understanding of the military lifestyle and the challenges it can bring when moving from base to base.

In her current role as a fractional CMO and strategist, Christina continues to help businesses grow and succeed in the digital space. She is also gearing up to release her upcoming book, "The Complete Guide to Internet Marketing for Movers," which promises to be an invaluable resource for moving companies looking to expand their online presence.

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