Expert Google Ads Management for More Leads & Sales
Running Google Ads can be a game-changer for your business—but only if it's done right. The problem? It’s easy to waste money on clicks that don’t turn into customers. That’s where GlobalSpex comes in. We don’t just run ads—we make sure they actually work for your business.
Google Ads is one of the fastest ways to get in front of people who are actively searching for what you offer. But there’s more to it than just setting up a campaign and hoping for the best. The wrong keywords, a poorly optimized landing page, or a bad bidding strategy can drain your budget fast.
At GlobalSpex, we take a different approach. We build and manage smart, data-driven ad campaigns designed to bring in real results—more leads, more sales, and a better return on every dollar you spend. Whether you're new to Google Ads or looking to improve your current campaigns, our team knows how to fine-tune every detail to make sure you’re reaching the right people at the right time.
Let’s be real—running a business is already a full-time job. Keeping up with Google Ads updates, tracking conversions, and tweaking ad performance? That’s a whole other level of work. That’s why we handle it for you, so you can focus on what you do best. With GlobalSpex, you’ll get a team that’s all about getting results, not just running ads.
Want to see what’s possible with a Google Ads strategy that actually works? Let’s talk.
Which Google Ad Platforms Do We Work With?
What to Expect With Google Ads:
Month-by-Month Breakdown
Imagine hiring a new, incredibly smart employee! They’re brilliant, but they need time to learn the ropes of your business, understand your customers, and figure out the most efficient way to achieve your goals. Google’s algorithm is similar – it’s learning your specific market, audience, and what drives conversions for your business.
Month 1
Learning & Data Collection
In the first 30 days, we set the foundation. We conduct keyword research, create compelling ad copy, and launch your campaign across Google’s network. This is a critical learning phase — we let the campaign run and gather performance data without making aggressive changes too soon.
Key Goals:
- Campaign launch
- Ad copy & keyword testing
- Initial data collection
- Conversion tracking setup
Month 2
Optimization & Refinement
Now that we’ve collected valuable data, we begin optimization. We refine ad copy, adjust keyword match types, apply negative keywords, and improve landing page alignment. This phase often sees stronger click-through rates and better cost-per-click (CPC) efficiency.
Key Goals:
- Pausing underperformers
- Scaling what’s working
- A/B testing new elements
- Improving Quality Scores
Month 3
Stabilization & Scaling
By Month 3, your campaign begins to stabilize. With consistent data and a clearer picture of user intent, we begin scaling budgets, expanding keyword sets, and improving ROI. This is when most campaigns begin showing consistent, high-quality lead flow.
Key Goals:
- Budget scaling
- Conversion rate improvements
- Lookalike & retargeting audiences
- Strategy review & reporting
Month 1
Learning & Data Collection
In the first 30 days, we set the foundation. We conduct keyword research, create compelling ad copy, and launch your campaign across Google’s network. This is a critical learning phase — we let the campaign run and gather performance data without making aggressive changes too soon.
Key Goals:
- Campaign launch
- Ad copy & keyword testing
- Initial data collection
- Conversion tracking setup
Month 2
Optimization & Refinement
Now that we’ve collected valuable data, we begin optimization. We refine ad copy, adjust keyword match types, apply negative keywords, and improve landing page alignment. This phase often sees stronger click-through rates and better cost-per-click (CPC) efficiency.
Key Goals:
- Pausing underperformers
- Scaling what’s working
- A/B testing new elements
- Improving Quality Scores
Month 3
Stabilization & Scaling
By Month 3, your campaign begins to stabilize. With consistent data and a clearer picture of user intent, we begin scaling budgets, expanding keyword sets, and improving ROI. This is when most campaigns begin showing consistent, high-quality lead flow.
Key Goals:
- Budget scaling
- Conversion rate improvements
- Lookalike & retargeting audiences
- Strategy review & reporting
Is PPC right for me?
For many construction and energy businesses, PPC is a great fit. However, it's not for everyone. That's why we always want to visit with you first for a free, no-pressure consultation.