Webinar Replays
- Understanding SEO Basics: We’ll start with the fundamentals of SEO, explaining how search engines work and why they're crucial for your moving company's online visibility.
- Industry-Specific Keywords: Learn how to identify and leverage keywords most relevant to the moving industry. We'll explore techniques for finding the perfect balance between general and niche terms that attract your target audience.
- Content that Moves Audiences: Explore strategies to create compelling, SEO-friendly content that ranks well on search engines and engages and informs your potential clients. From blog posts to service pages, learn how to craft content that speaks to the needs and interests of those looking to move.
- On-Page Optimization Techniques: Unlock the secrets of optimizing your website's structure and content to enhance its search engine ranking. We'll cover everything from meta tags to image optimization, ensuring your site is fully equipped to climb the SERPs.
- Building Quality Backlinks: Discover the importance of backlinks in SEO and learn effective methods to build a network of quality links that boost your website's authority and credibility.
- Local SEO for Maximum Impact: Since moving services are often local, we'll delve into local SEO strategies to help you dominate search results in your area.
- Tracking and Measuring Success: Learn how to monitor your SEO efforts and analyze key metrics to continuously improve your strategy.
- Discover how the Google Ads engine works - You have to understand how the AdWords auction process works if you intend to succeed with paid search - quality & relevance is the answer.
- The secrets to maximizing quality score - To drive lower cost per click & ultimately, lower cost per lead - ad groups, the right keywords, compelling text ads, site links & strategic landing pages are critical.
- Proven examples that you can swipe & deploy - We will share our proven winners as they relate to keywords, ad groups, text ads & landing pages.
- KPIs & how to track them - You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead.
13 critical elements that enhance conversion - We will share the 13 critical elements you may be missing that can significantly increase the number of leads and calls coming in from your website.
Where to place your phone number & social proof - We've found that placing your phone number and social proof in the right place can have a major impact on conversion. This is a simple but often overlooked conversion tactic.
A simple trick to convert your visitors that don't call on the first visit - More than 70% of your visitors don't call. We will share a simple strategy for keeping in front of those buyers and double the chance of getting the call.
Google Local Services has been live in major markets for almost 2-3 years but recently expanded to most markets across the United States including moving companies.
- Why Local Service Ads is a no-brainer for most Moving, Packing, & Storage companies
- How you can jump on board (if you have not already)
- What it takes to rank in the top 3 results
- How you can take advantage of high quality leads at low CPL and maximize your ROI to truly WIN with Local Service Ads
What You're Going to Learn
- Why Most Google Ads Fail
- How To Structure Your Accounts
- Conversion Tracking
- Important KPIs
- How to get ranked for your most profitable moving, packing, & storage keywords? Hint: You need to think beyond just "moving" or "packing"
- How to build authority so that the pages on your website rank
- How to build relevant links that will move the needle in the Google search listings
- How to communicate your "true service area" to Google automatically
- How to get rid of bad links that could be holding your company back
- What are the most important moving, packing, and storage keywords that I should be targeting?
- Can I still use fake addresses or UPS addresses on Google Maps to rank?