Marketing Strategy
I say it all the time: I can throw the football, but someone on your team has to catch it and run. Marketing gets the phone to ring. Sales is what actually books the job. That’s exactly why I brought Kyle Tweedy onto the show. Kyle is the sales lead at BEK Moving in St. […]
Community involvement is one of the most underused marketing strategies for moving companies. When it’s done with intention, it builds the kind of local trust that turns neighbors into customers and local businesses into referral partners. The problem is that most efforts stop at surface-level visibility—a sponsored banner, a one-time donation, a quick appearance at […]
If you’re still driving out to every home just to put together an estimate, you may be leaving serious money on the table. In a recent podcast conversation, James Hatfield, owner of LiveSwitch , broke down how virtual estimating technology and AI are reshaping the way moving companies win business, reduce costs, and deliver a […]
Many moving companies look at paid advertising as a way to generate leads quickly, but the cost can vary a lot depending on the platform, the market you’re in, and how the campaign is set up. Some movers begin with smaller test campaigns before scaling budgets once they understand their cost per lead. Others put […]
2026 is shaping up to be a turning point for moving companies. The digital landscape keeps shifting, competition is tighter than ever, and customers are more informed before they ever pick up the phone. Simply showing up online isn’t enough anymore. Now, you need the right tools, used with intention, to create real momentum. If […]
Marketing a moving company in 2026 isn’t about doing more. It’s about doing the right things, on purpose, and tracking what actually turns into booked moves. The companies that win next year won’t be everywhere just to be everywhere. They’ll have clear goals, realistic budgets, smart automation, and a digital presence that pulls its weight. […]
In our recent post, Email Automation for Movers: Save Time and Stay Connected with Customers, we covered how to set up automation for your moving business. Now, it’s time to take those automated emails to the next level. Strategy and content are what turn automation into results. A well-crafted email sequence can nurture leads, build […]
Marketing a moving company can be tricky. Your business is often seen as a commodity: people need to move, but they don’t always notice who’s doing it. If nobody knows you exist, all that hard work can go unnoticed. That’s where out-of-the-box marketing ideas come in. We get how important it is to be noticed, […]
You’re running a moving company. You’re answering calls while loading trucks, packing boxes, and dealing with crews. You wear ten hats in a day. And every time the phone rings after hours or while you’re on the road, there’s a chance a lead slips through your fingers. If you’re tired of guessing how many “almost […]
If you’re running a moving company right now, you’re probably noticing some shifts. Fewer calls from the usual ZIP codes. Certain markets that used to boom have cooled. Others, surprisingly, are heating up. And with costs creeping higher — fuel, labor, insurance — you can’t afford to guess where the demand’s going. At Moving Marketing […]
The Big Change: Why Texas SB 140 Matters to Moving Companies If you’re running a moving company in Texas — or you market to Texas residents — there’s a significant change on the horizon that could seriously impact how you communicate with your leads and customers. On September 1, 2025, Senate Bill 140 officially becomes […]
Getting listed on Google Maps is only the first step. The real challenge? Staying visible and competitive over time. Many moving companies claim their Google Business Profile once and then neglect to update it. But those stale, incomplete, or inconsistent profiles slowly slip down the rankings. We’ve already covered how to set up your Google […]
If you run a moving company, you already know one of the hardest parts of the job isn’t the heavy lifting — it’s getting your customers to leave a review. Sure, you probably ask while you’re still on-site. Maybe you even hand them a card or mention it as you’re walking out the door. But […]
If you’re not showing up in local search results, you’re already losing business. Today’s moving customers aren’t flipping through the Yellow Pages or even asking their neighbors—they’re picking up their phones and heading straight to Google. And what they find there, especially in the first few results on Google Maps, heavily influences who gets the […]
In today’s crowded moving market, simply being visible isn’t enough—it’s everything. Google Local Services Ads (LSAs) have emerged as one of the smartest ways for moving companies to reach customers who are ready to book. But here’s the catch: just running LSAs won’t guarantee success. To truly grow your business, you need to focus on […]
Running a successful moving company means wearing a lot of hats—and marketing often ends up on the back burner. You’re dispatching crews, handling calls, quoting jobs, and maybe even helping lift furniture on a busy day. So how are you supposed to consistently follow up with leads, stay in touch with past customers, and make […]
PPC (Pay-Per-Click) advertising is one of the most powerful tools for moving companies to generate leads and grow their business. But even the most well-intentioned campaigns can fall flat when common mistakes go unchecked. Whether you’re new to mover PPC marketing or looking to fine-tune your approach, avoiding these pitfalls is key to running profitable, […]
If you’re running a moving company, you know the competition is fierce. It’s not enough to just offer great service—you need to make sure potential customers find you first. That’s where Facebook and Instagram ads come in. These platforms let you reach local customers exactly when they need you, helping you book more jobs and […]
In the fast-paced moving industry, missing a lead or dropping the ball on follow-ups can mean lost revenue. On a recent episode of our Lift Your Moving Marketing Podcast, we welcomed James Hurst from The Marketing Show to talk all things CRM—and how moving companies can run more efficiently with the right tools. Whether you’re […]
In today’s competitive digital landscape, mastering marketing and SEO strategy is essential for moving companies aiming for growth and increased customer engagement. This guide delves into ten powerful marketing and SEO strategies tailored to the moving industry. 1. Optimizing Your Moving Company Website for Maximum Impact Your website is the digital gateway to your moving […]
Introduction In a world where most customers start their search online, having a strong SEO strategy for your moving company is more important than ever. Securing a top spot on Google can increase your visibility, attract high-quality leads, and give you an edge over the competition. By the end of this post, you’ll understand how […]