B2B Moving
OVERVIEW
B2B Moving is a second-generation, family-owned moving and storage company based in Uniontown, Ohio. Since 1978, they’ve built a reputation for reliable, high-quality service across northeast Ohio, helping both residential and commercial customers with everything from local moves to long-term storage. Known for their professionalism, care, and long-standing community ties, B2B Moving had built a strong foundation through word of mouth and direct mail—but they knew it was time to modernize their marketing to keep up with how customers search and book today.
Like many established moving companies, they were ready to take the next step—not just maintaining their position in the market, but expanding into new cities, reaching new customers, and making their digital presence work as hard as they do in the field.
THE CHALLENGE
B2B Moving had a strong reputation and a loyal customer base, but their website didn’t reflect the quality of their service. It lacked clear messaging, strong calls to action, and wasn’t bringing in leads the way it should.
Even though their direct mail campaigns were working well, they knew their digital presence needed to catch up, especially if they wanted to grow beyond Uniontown and reach more customers in Akron, Cleveland, and surrounding areas.
This busy moving company needed a website that could pull its weight, bring in leads, save time, and help the business grow without adding more to the owner’s plate.
THE SOLUTION
We teamed up with B2B Moving to give their online presence a full overhaul—built specifically to help them grow and get more leads from the areas they wanted to target.
A Website Built to Convert
We designed a clean, modern, and mobile-friendly site that clearly lays out their services, with messaging built to speak to different types of visitors—from long-time customers to new leads. The site guides visitors toward action, whether it’s requesting a quote or making a call.
Local SEO That Works
To reach folks in Akron, Cleveland, and nearby cities, we created location-focused service pages and optimized the site for keywords their potential customers were actually searching for. As a result, B2B Moving started showing up more in local search—and that meant more qualified visitors landing on their site.
Smarter Lead Capture
We added user-friendly forms and integrated everything with their CRM so their team could easily track, follow up, and convert leads. Now, they’re not just getting more inquiries—they’re getting better ones.
A Brand That Feels Professional
Consistency was key. We helped them build a stronger brand identity across their site, social media, and local listings so their digital presence finally reflected the quality of their real-world service.
KEY FEATURES
THE RESULTS
Once B2B Moving’s new website and digital strategy went live, the impact was immediate and measurable. Their online presence went from a static placeholder to a powerful lead-generating tool—and the numbers prove it:
- Website traffic jumped by 35%: Driven largely by new visitors from key growth areas like Akron and Cleveland, thanks to improved SEO and localized service messaging.
- Lead volume grew by 22%: More serious, ready-to-book prospects came through the site, guided by clearer calls to action and an easier path to get in touch.
- Booked jobs increased by 15%: With higher-quality traffic and a website built to convert, the company saw a direct bump in moving, packing, and storage jobs.
- Key service pages landed on page one of Google: B2B Moving saw a big lift in visibility for their top services in the regions they were targeting—getting in front of the right customers at the right time.
Closing Remarks
B2B Moving is a great example of what happens when a solid moving company pairs its boots-on-the-ground experience with a strategic online presence. They already knew how to deliver for their customers—we just helped more people find them. With a revamped online presence, they’re now positioned to grow and reach new markets, all while continuing to provide the quality service they’re known for.
It's Your Turn to Partner with Moving Marketing Results
At Moving Marketing Results, we specialize in helping moving companies grow with marketing strategies built just for your industry. From boosting local visibility to generating more leads and building a recognizable brand, we understand what works—and what doesn’t—for movers.
Whether you're a local operator or expanding into new markets, we’re here to help you stand out online and turn clicks into booked jobs. Ready to take your moving business to the next level? Reach out to Moving Marketing Results today!
