Cardinal Moving and Storage
Cardinal Moving & Storage is a family-owned business in Akron, Ohio, providing moving services for both homes and businesses. Since getting started, they’ve quickly become a trusted name for local moves, student relocations, senior moves, and specialty jobs. People appreciate their honest pricing, friendly team, and genuine care for customers.
While word-of-mouth helped them get off the ground, Cardinal realized they needed a stronger online presence to keep growing. They wanted a website that not only brought in more customers but also showed who they really are—a professional, customer-focused company. To make that happen, they partnered with GlobalSpex for a full website redesign and digital marketing plan.
THE CHALLENGE
When Cardinal first reached out to us, their website wasn’t doing much to support the business. It had a basic framework with little content, no SEO strategy, and an outdated design that didn’t inspire confidence or encourage visitors to get in touch. On top of that, it was hard for visitors to find the information they needed or understand all the services offered.
As a growing company with big goals, Cardinal needed more than just a new look—they needed a website that could act as a real front door for their business online. Their main priorities were:
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Getting found more easily in local search results
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Turning more visitors into leads
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Making it simple for their team to update the site themselves
With those goals in mind, they asked us to create a dynamic, modern website built to grow with them.
THE SOLUTION
We worked closely with Cardinal to build a site that showed off their services and helped bring in leads. After a deep dive into what was missing and what needed fixing, we redesigned the site’s structure and crafted new messaging that would connect with their ideal customers.
Website Redesign & User Experience
We completely rebuilt the site with a modern, mobile-responsive design that works seamlessly across devices. The new layout is clean and intuitive, making it easier for users to find what they need—whether that’s requesting a quote, learning about services, or exploring specialty moving options. Visuals, colors, and messaging were updated to match Cardinal’s friendly and professional brand voice, helping build trust from the first click.
Content Strategy & On-Page SEO
We developed new service pages and optimized their online presence through SEO for moving companies. Keyword research guided the messaging and structure, allowing us to target high-intent search terms like “Akron movers” and “senior moving services.” We also added internal linking, alt text, metadata, and strong headings to support better indexing and search performance.
Local SEO & Location Targeting
To help Cardinal show up more often in nearby searches, we added geo-optimized location pages and fine-tuned their content for local relevance. We also helped clean up and optimize their Google Business Profile with updated service details, accurate business info, and new photos—supporting stronger visibility in the map pack and “near me” searches.
Custom WordPress CMS
We built the site on a flexible WordPress framework designed for non-technical users. Now, the Cardinal team can easily make updates, post blog content, or adjust service details without needing a developer. Training and documentation were provided to give the team confidence in managing their own content moving forward.
Stronger Calls to Action
Throughout the site, we added clear, well-placed calls to action—making it easier for visitors to request quotes or reach out at any point in their journey. We also updated contact forms to collect more useful lead information while keeping the process fast and mobile-friendly.
KEY FEATURES
Along with a full redesign, several behind-the-scenes improvements helped make the site faster, easier to use, and more effective at turning visitors into leads.
THE RESULTS
After launching the new website and rolling out the SEO improvements, Cardinal Moving & Storage began to see real momentum. For a young company still building its name, the shift was significant—more people were finding them online, staying on the site longer, and taking action. Quote requests increased, especially from mobile users, and local search visibility improved across the board. What started as a small, family-run operation was now showing up alongside more established competitors—and holding its own.
Since launching the new site, Cardinal Moving & Storage has seen great results, including:
- Immediate increase in website visitors and user engagement
- Significant increase in quote requests, especially from mobile users
- Higher rankings in local search results for their key services
- Faster updates to the site, saving the team time and effort
- Increased brand visibility across digital social platforms
Final Thoughts
This project was a big step forward for Cardinal Moving & Storage. The new website helped them move from startup mode into a more established business with a professional, easy-to-use online presence. With a solid foundation in place—from SEO to user experience—they’re now set up to attract more customers, grow their business, and serve their community with confidence.
Thanks to their partnership with our team, Cardinal’s old website was transformed into a powerful tool for growth, ready to support their success in today’s digital world.
It's Your Turn to Partner with Moving Marketing Results
At Moving Marketing Results, we specialize in helping moving companies grow with marketing strategies built just for your industry. From boosting local visibility to generating more leads and building a recognizable brand, we understand what works—and what doesn’t—for movers.
Whether you're a local operator or expanding into new markets, we’re here to help you stand out online and turn clicks into booked jobs. Ready to take your moving business to the next level? Reach out to Moving Marketing Results today!