Hercules Movers
OVERVIEW
Hercules Movers is a locally owned moving company based in Columbus, Ohio, known for delivering reliable, professional moving services with a personal touch. Their team prides itself on showing up with strength, efficiency, and a no-nonsense attitude that customers trust.
Hercules had created an established brand and strong word-of-mouth reputation. But like many growing moving companies, their digital presence needed to match the quality of their work on the ground. What they needed was a partner who could take what they’d built and help them compete online.
THE CHALLENGE
Although Hercules Movers had a solid reputation in Columbus and Dayton, their online presence wasn’t reflecting their strengths. Their website, while functional, wasn’t optimized for mobile users, making it harder for potential customers to get in touch or get the information they needed quickly. Additionally, the site lacked targeted content for their key service areas, and they were struggling to rank well for important local searches.
Hercules also needed to differentiate themselves in an increasingly competitive market, where simply being "good" wasn’t enough. Their local SEO efforts were underperforming, and they weren’t capturing the attention of customers actively searching for moving services in their target cities. Without a clear digital marketing strategy, they weren’t maximizing their full potential.
Finally, with limited resources for marketing and no cohesive lead-tracking system, there was a disconnect between traffic coming to the website and converting that traffic into qualified leads. Hercules Movers needed a comprehensive solution that would drive more visibility, improve lead generation, and make it easier to convert those leads into bookings.
THE SOLUTION
We partnered with Hercules Movers to take their existing brand and build out a stronger, more scalable digital strategy. The focus was on improving visibility, generating more qualified leads, and creating a better experience for both new and returning customers.
Website Structure & Expansion
We cleaned up the site structure, improved page speed (especially on mobile), and added new content to key pages to support SEO. We also built out location pages for their service areas and added clearer calls to action, updated visuals, and a reviews page—giving the site more depth and helping it convert better.
Local SEO Optimization
We implemented consistent updates to their Google Business Profiles, including fresh photos, new service details, and strategic Q&As to boost engagement. At the same time, we expanded their local reach by creating new, optimized pages for high-priority cities around Columbus and Dayton.
Social Media Content Marketing
To keep their brand active and relevant, we posted regular blog content and shared updates to Facebook and Instagram. We also connected their Instagram to their CRM system, making it easier to track activity and stay on top of new leads.
Targeted Google Ads Campaigns
With a focused budget and clear geo-targeting, we launched Search, Display, and Remarketing campaigns designed to bring in steady traffic and strong leads. As performance improved, we expanded into Performance Max campaigns and added promotions to help increase conversions.
CRM Integration & Lead Tracking
We connected their site, ad campaigns, and social profiles into a single CRM to give the team full visibility into what was working. This made it easier to track leads, follow up, and manage opportunities in one place.
KEY FEATURES
THE RESULTS
Once the strategy rolled out across the website, SEO, and paid campaigns, Hercules Movers began seeing measurable improvements in the areas that matter most: traffic, visibility, and leads. What had been a solid local brand started gaining serious traction online, with more qualified visitors finding them, reaching out, and booking moves.
These numbers tell the story:
- Clicks grew from 363 to 3,790 in just 3 months: Targeted ad campaigns drove high-quality traffic to the site, helping Hercules dominate in a competitive local market.
- Impressions increased from 10K to 273K: Expanded reach across Columbus and Dayton through Search, Display, and PMax campaigns.
- Average cost-per-click dropped by 35%: Through ongoing optimization, the ad budget became more efficient—bringing in more traffic for less.
- Stronger local presence and better lead flow: With updated content, faster mobile speed, and SEO improvements, organic visibility improved and lead quality rose.
Final Thoughts
Hercules Movers is a great example of how a solid, hardworking moving company can elevate its online presence and turn it into a real growth engine. They already had the brand, the team, and the service—our job was to make sure more people found them, trusted them, and booked with them.
With an updated website, focused content strategy, and smart ad spend, Hercules is now set up to compete and win in their key markets—and we’re excited to keep helping them grow.
It's Your Turn to Partner with Moving Marketing Results
At Moving Marketing Results, we specialize in helping moving companies grow with marketing strategies built just for your industry. From boosting local visibility to generating more leads and building a recognizable brand, we understand what works—and what doesn’t—for movers.
Whether you're a local operator or expanding into new markets, we’re here to help you stand out online and turn clicks into booked jobs. Ready to take your moving business to the next level? Reach out to Moving Marketing Results today!
