Soldier Strong Moving
OVERVIEW
Soldier Strong Moving is a proud, veteran-owned moving company based in Lubbock, Texas, offering high-quality residential and commercial moving services. Their service area spans the Lubbock metro and surrounding communities within a 100-mile radius, supporting clients with reliable, efficient relocation solutions.
Originally operating under the name Airborne Elite Moving, the company was rebranding to better align with its values and long-term vision. This transformation was about building a stronger, more recognizable brand backed by professional marketing and streamlined operations.
THE CHALLENGE
As with many rebrands, the shift from Airborne Elite Moving to Soldier Strong Moving came with a few bumps in the road. The name change created confusion among both past customers and new prospects, making it difficult to maintain momentum.
The company’s existing website wasn’t doing them any favors either—it lacked the design, content, and technical structure needed to turn visitors into paying customers. Local search visibility was weak, online reviews were sparse, and social engagement was minimal.
To make matters more challenging, the owner was wearing all the hats—managing estimates, coordinating jobs, and physically handling moves. This left little time for growth-focused initiatives and created operational bottlenecks that limited scalability. They needed a partner who understood the moving industry and could help them tackle both the brand and business side of growth.
THE SOLUTION
To overcome these obstacles, the company partnered with our digital marketing team to modernize its brand presence and improve backend efficiency. We delivered a comprehensive solution that included:
Website Redesign & Digital Optimization
We built a sleek, mobile-responsive website that reflects the company’s values and professionalism. SEO-friendly content and technical enhancements improved organic search visibility. Integration with Smart Moving software simplified quoting, job tracking, and customer communication.
Boosting Local Visibility & Reputation
We helped build reputation by optimizing Soldier Strong’s Google Business Profile with compelling content and visuals and establishing consistent citations across local directories. A curated FAQ section and active social media presence helped build trust and engage with the local community.
Advertising & Lead Generation Campaigns
We crafted a geo-targeted Google Ads campaign, emphasizing the veteran-owned nature of the business and including offers like a 10% discount for fellow veterans. Continuous performance monitoring and ad optimization helped maximize lead generation and return on investment.
KEY FEATURES
THE RESULTS
The digital strategy we rolled out wasn’t just built to check boxes—it was designed to perform. From the outset, our focus was on creating a multi-channel ecosystem that not only attracted users but kept them engaged. Every element, from SEO and email to social media and referrals, was intentionally crafted to drive traffic, build trust, and convert attention into meaningful action.
And the results speak for themselves: not abstract metrics or vanity numbers, but clear indicators of traction, interest, and brand momentum across the board.
- Organic Growth & User Engagement: Over 600 sessions from organic search with a 45% engagement rate—strong SEO performance and user interest.
- Brand Recognition Through Direct Traffic: 618 direct visits with a 43% engagement rate and 73.5 seconds average session—clear signs of brand recognition.
- Referral Traffic with High Engagement: 150 visits from referral sources, with a 61% engagement rate and solid time-on-site, thanks to strong citations and directory listings.
- Social Media That Converts: Organic social brought in 86 sessions and a 50% engagement rate—content that actually connected.
- Email as a High-Intent Channel: Email visitors engaged at an 84% rate, highlighting the value of targeted communication.
Closing Remarks
Soldier Strong Moving is now positioned as a go-to moving service in Lubbock, with a sleek new online presence, increased search visibility, and stronger brand recognition across multiple digital channels. The combination of strategic SEO, targeted advertising, and reputation building has laid the groundwork for continued growth.
It's Your Turn to Partner with Moving Marketing Results
At Moving Marketing Results, we specialize in helping moving companies grow with marketing strategies built just for your industry. From boosting local visibility to generating more leads and building a recognizable brand, we understand what works—and what doesn’t—for movers.
Whether you're a local operator or expanding into new markets, we’re here to help you stand out online and turn clicks into booked jobs. Ready to take your moving business to the next level? Reach out to Moving Marketing Results today!
