5 Google Ads Mistakes Many Moving Companies Make

In the YouTube video presented by Christina Hawkins, she focuses on the five biggest pay-per-click (PPC) ad mistakes that are common amongst moving companies, especially in Google Ads. The short video aims to provide insights into mastering Google Ads for moving businesses. Here’s a detailed summary of each key point:

1. Neglecting Keyword Research (00:00:05):

  • Keywords are crucial in triggering ads.
  • Hawkins emphasizes the importance of selecting keywords based on the intent of the user.
  • Randomly including all services as triggers is discouraged.
  • Focus on keywords that are related to the specific services provided.
  • The inclusion of negative keywords is also stressed to refine ad targeting.

2. Ignoring Ad Extensions (00:00:28):

  • Ad extensions are additional links that appear below an ad.
  • These can include contact details, locations, guarantees, or free downloads.
  • Ignoring these can miss an opportunity to provide more valuable information to potential customers.

3. Ineffective Landing Pages (00:00:40):

  • The purpose of an ad is to get clicks, but the landing page must convince visitors to take action.
  • If the landing page doesn’t align with the ad’s purpose, money spent on clicks (from two to 10 per click) becomes wasted.
  • Effective landing pages are vital in converting visitors.

4. Overlooking Mobile Optimization (00:01:01):

  • With the growing number of people searching on mobile devices, mobile optimization is crucial.
  • Ads and landing pages must be mobile-friendly.
  • Ignoring mobile optimization can lead to a loss of potential customers using mobile devices.

5. Not Tracking and Adjusting (00:01:14):

  • Tracking ad performance using Google Ads or Google Analytics platforms is necessary.
  • Monitoring what’s working and what’s not is vital.
  • Hawkins stresses that PPC advertising is not a “turn it on and leave it” strategy.
  • Regular adjustments based on performance data are required for successful campaigns.

Christina concludes the video by emphasizing that avoiding these common mistakes can significantly improve Google ad results for moving businesses and promises more insights into future content. Her insights offer a valuable guide for those looking to refine their PPC strategies, especially in the moving industry.

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Christina Hawkins is a seasoned digital marketing expert with over 25 years of experience in the field. Throughout her career, she has honed her skills in various digital marketing strategies and has worked with clients nationwide, including home-based service contractors and moving companies.

In addition to her marketing expertise, Christina also has a unique background in logistics, having spent 10 years as a Department of Defense logistician. As the wife of a US Marine Corps veteran and daughter of a US Air Force serviceman, Christina has a deep understanding of the military lifestyle and the challenges it can bring when moving from base to base.

In her current role as a fractional CMO and strategist, Christina continues to help businesses grow and succeed in the digital space. She is also gearing up to release her upcoming book, "The Complete Guide to Internet Marketing for Movers," which promises to be an invaluable resource for moving companies looking to expand their online presence.

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