If you run a moving company, you already know one of the hardest parts of the job isn’t the heavy lifting — it’s getting your customers to leave a review.
Sure, you probably ask while you’re still on-site. Maybe you even hand them a card or mention it as you’re walking out the door. But here’s the thing: most folks aren’t ready to leave a review the second the job ends. They’re tired. They’ve got boxes everywhere. And let’s be honest — they forget.
At Moving Marketing Results, we’ve seen this happen over and over again. The good news? There’s a simple fix that doesn’t require extra work from your team: automation.
In this post, we’re breaking down how moving companies can set up a hands-free review system that generates more reviews (especially 5-star ones), enhances your reputation across all your service areas, and prevents complaints from piling up.
Let’s walk through how it works and what kind of results you can expect.
You Asked for Reviews… but Then What?
Here’s the real problem: you might be asking for a review right after the job’s done, but you’re not following up later. And that’s where the drop-off happens.
Customers need a nudge — maybe two or three.
Especially if you’re trying to grow your presence on Google Business Profiles or keep your Local Services Ads competitive, reviews matter more than ever. Now that AI is pulling in this info to help people choose movers, not having reviews (or having the wrong kind) can push your company down the list.
So if you’re not following up on your review requests, you’re probably leaving a lot on the table.
What Happens When You Automate It
Here at Moving Marketing Results, we’ve built automations for moving companies that run in the background and make reviews happen like clockwork.
We’re not talking about just sending one email through a moving CRM. We’re talking about a full, innovative system that knows:
- When the move happened
- Which location handled it
- Whether a claim was filed
- If the customer has already clicked the review link
The idea is simple: you (or your team) finish a move and fill out a quick form with the customer’s name, email, and the total job cost. That kicks off an automated workflow — and the rest takes care of itself.
Getting in Front of Bad Reviews
Before sending any review request, we like to send a brief email about the claims process, just in case.
Why? Most of the negative reviews that moving companies receive are tied to claims. A chipped table. A missed arrival window. A communication issue that got out of hand. You know the drill.
If someone’s already upset, asking them for a review will only speed up the complaint.
Instead, we send a brief email that outlines how your claims process works, who to contact, and what happens next. This can help calm things down and provide the customer with a clear path forward before they take to social media and blast you.
Send Reviews to the Right Location
If you’ve got more than one location, you’ve probably run into this problem: one of your offices has 500 reviews, and the others barely hit double digits.
Why? Because every review link defaults to your main Google Business Profile.
We fix that. The form you fill out at the end of each job asks which location handled the move, so the review request points them to the right listing. That way, every location gets the reviews it deserves — and your Google Maps visibility starts improving across the board.
Layer In the Extras: Referrals, Services & Timing
Once the review request goes out, you’ve got a grand opening to offer a few extras:
- A referral email: “Know anyone else moving soon? Here’s $50 if they book.”
- Service reminders: “Need junk removal for that second fridge you don’t need anymore?”
- Seasonal or anniversary check-ins: “Hey, it’s been a year since your move — ready for a new place?”
We even set up follow-ups based on the type of move. If it were an apartment move, they’ll likely move again in 12 months. Student move? Hit them again in August or April. Office or senior moves? Different timing, but same logic.
It’s all about keeping the relationship going — even after the truck’s driven off.
What You Can Expect to See
When you set this up, here’s what we’ve seen from our clients:
- More 5-star reviews without hounding people
- Better visibility for locations that usually get ignored
- Fewer public complaints because claims are handled before emotions boil over
- More referrals and repeat customers (especially in apartments and short-term rentals)
Best part? It all happens without your team having to chase people down.
Want to Build a Review System Like This?
If this sounds like something your company could use, Moving Marketing Results builds custom review automation systems for movers across the U.S.
You’ll spend less time worrying about reviews and more time focusing on running jobs.
Reach out if you’ve got questions — we’re happy to walk you through it.
