Transform Clicks into Customers: Enhancing Website Conversions for Your Moving Business [Webinar]

Table of Contents


How to Optimize for MAXIMUM Conversion & Leadflow

Get A Copy of the Internet Marketing Planning Worksheet


  • Christina discussed ways to optimize a moving company’s website for maximum conversion and offered tips on how to boost conversions. She also shared her experience in the industry and her plans to create a guide to internet marketing for movers.
  • Christina discussed the issues of spending a lot of money on driving traffic to a website but not getting enough leads or ROI. She emphasized the importance of building a website that consistently converts visitors into leads and booked jobs to ensure a full schedule and avoid empty trucks.
  • Christina discussed the importance of having a well-optimized website for a moving company, including speaking to the target audience, using authentic images, and adding multimedia. She also provided a link to a presentation with checklists for optimizing a website.
  • Christina discussed various ways to improve website conversion rates for a moving company, including showcasing social proof and reviews, having clear calls to action, offering special incentives, optimizing for mobile, leveraging live chat, and using marketing automation to engage with customers via SMS and phone. She emphasized the importance of testing these strategies and responding quickly to customer inquiries.
  • Christina discussed the importance of optimizing for conversions in internet marketing, including the use of real images and videos to show authenticity and personality. She also emphasized the need for follow-up systems to stay top of mind with potential customers.
  • Christina discussed ways to improve a moving company’s website, including incorporating social proof through authentic reviews and showcasing credibility through memberships and accreditations. She also emphasized the importance of having clear calls to action and avoiding confusion with multiple phone numbers.
  • Christina discussed various ways to improve website conversions, including using landing pages with clear calls to action, leveraging chat, offering incentives like coupons or discounts, and ensuring a mobile-friendly experience. She also recommended considering live chat and AI to further improve customer engagement.
  • Christina discussed various ways to improve the user experience on a moving company’s website, including offering live chat and texting options, making it easy to book consultations or estimates, and ensuring the website is mobile-friendly and has clear buttons and links. She also emphasized the importance of being transparent about the use of text messaging and avoiding spamming customers.
  • Christina discussed the importance of site speed and Google’s EAT method for SEO. She provided a checklist and resources for optimizing website performance and emphasized the need for expertise, experience, authority, and trust to improve conversions.
  • Christina discussed the importance of experience, authority, and trust in creating content for a moving company’s website. She also emphasized the need to properly handle web forms and follow up with potential customers to increase conversions and revenue.
  • Christina discussed various marketing strategies and resources with Bowen, Javier, and others, including the use of coupons, setting goals, and diversifying sources of income. She also offered her services and resources to help improve their marketing efforts.

Christina Hawkins is a seasoned digital marketing expert with over 25 years of experience in the field. Throughout her career, she has honed her skills in various digital marketing strategies and has worked with clients nationwide, including home-based service contractors and moving companies.

In addition to her marketing expertise, Christina also has a unique background in logistics, having spent 10 years as a Department of Defense logistician. As the wife of a US Marine Corps veteran and daughter of a US Air Force serviceman, Christina has a deep understanding of the military lifestyle and the challenges it can bring when moving from base to base.

In her current role as a fractional CMO and strategist, Christina continues to help businesses grow and succeed in the digital space. She is also gearing up to release her upcoming book, "The Complete Guide to Internet Marketing for Movers," which promises to be an invaluable resource for moving companies looking to expand their online presence.

Moving Marketing Results