Your Moving Company Website As A Lead-Generating Machine

The Power of Website Design:

  • Immediate Impact on Visitor Perception: Discuss on how website design influences first impressions, user behavior, and trust.
  • Importance for moving companies to distinguish themselves from competitors.

The Importance of First Impressions Online:

Design Considerations for a Positive User Experience:

  • Cluttered and Outdated Websites: The negative impact of cluttered, outdated, or slow websites on user experience.
  • Recommendations for a Clean and Modern Design: Emphasis on a clean, modern, and responsive design to convey professionalism.
  • Practical Advice for New Businesses: Suggestions for using platforms like WordPress, Wix, and Squarespace for initial website needs.

Transparency and Navigation:

  • Importance of Easy Navigation and Quick Loading Times: Stress on the importance of transparency, easy navigation, and responsiveness, especially on mobile devices.
  • Clear Calls to Action: The necessity of clear calls to action to guide the user journey on the website.


  • Website as a Digital Handshake: Reminder that a website is the digital equivalent of a first handshake, emphasizing the opportunity to make a positive impression.
  • Designing for the Client Journey: Encouragement to design websites not just for aesthetics but for the journey and clarity on next steps for clients.
  • Upcoming Discussions: Tease of more in-depth discussions on website conversions in future videos and podcasts.

Christina Hawkins is a seasoned digital marketing expert with over 25 years of experience in the field. Throughout her career, she has honed her skills in various digital marketing strategies and has worked with clients nationwide, including home-based service contractors and moving companies.

In addition to her marketing expertise, Christina also has a unique background in logistics, having spent 10 years as a Department of Defense logistician. As the wife of a US Marine Corps veteran and daughter of a US Air Force serviceman, Christina has a deep understanding of the military lifestyle and the challenges it can bring when moving from base to base.

In her current role as a fractional CMO and strategist, Christina continues to help businesses grow and succeed in the digital space. She is also gearing up to release her upcoming book, "The Complete Guide to Internet Marketing for Movers," which promises to be an invaluable resource for moving companies looking to expand their online presence.

Moving Marketing Results