How To Win With Google Local Service Ads [Webinar]


In today’s digital age, online advertising plays a crucial role in reaching potential customers effectively. For moving companies, Google Local Service Ads (LSAs) have emerged as a powerful tool to connect with local customers actively seeking their services. However, navigating the world of Google LSAs can be complex and daunting. In this comprehensive guide, we’ll break down the key elements and strategies for optimizing Google LSAs to drive more leads and boost your moving company’s website conversions and visibilty.

Understanding Google Local Service Ads (LSAs)

Google LSAs offer moving companies the opportunity to showcase their services to local customers at the top of search results. These ads feature the Google Guaranteed badge, instilling confidence in customers that your business is trustworthy and reliable. To get started, ensure your business qualifies for the program, has the necessary licenses and insurance, and passes Google’s background checks.

Creating a Successful Google Local Service Ad Campaign

To create a successful Google LSA campaign, start by crafting compelling headlines and descriptions that highlight your unique services. Think about the specific moving services you offer, such as residential, commercial, long-distance, and more. Include relevant keywords to improve your ad’s visibility in relevant searches. Additionally, set your budget and bidding strategy to align with your advertising goals.

Tips for Optimizing Your Google Local Service Profile

A complete and detailed Google business profile is essential for making the most out of LSAs. Fill out your profile with accurate descriptions, services, and products. Include high-quality images showcasing your team, equipment, and satisfied customers. Respond to customer reviews promptly, both positive and negative, to demonstrate your commitment to customer satisfaction.

Addressing Concerns and Troubleshooting

Despite the benefits of Google LSAs, issues can arise that affect your ad’s performance. If you’re experiencing decreased ad visibility, consider adjusting your budget and analyzing competitors’ strategies. To address concerns about reviews, generate positive reviews through platforms like Smart Moving and respond professionally to any negative feedback. Maintain transparency by regularly tracking your leads and analyzing ad performance.


Optimizing Google Local Service Ads for your moving company requires a combination of strategic planning, thorough profile management, and effective troubleshooting. By understanding the nuances of LSAs, crafting engaging ad content, and maintaining high-quality customer interactions, you can position your moving business for success in a competitive digital landscape. Remember that transparency, responsiveness, and quality service are the cornerstones of a strong online presence through Google LSAs.

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Christina Hawkins is a seasoned digital marketing expert with over 25 years of experience in the field. Throughout her career, she has honed her skills in various digital marketing strategies and has worked with clients nationwide, including home-based service contractors and moving companies.

In addition to her marketing expertise, Christina also has a unique background in logistics, having spent 10 years as a Department of Defense logistician. As the wife of a US Marine Corps veteran and daughter of a US Air Force serviceman, Christina has a deep understanding of the military lifestyle and the challenges it can bring when moving from base to base.

In her current role as a fractional CMO and strategist, Christina continues to help businesses grow and succeed in the digital space. She is also gearing up to release her upcoming book, "The Complete Guide to Internet Marketing for Movers," which promises to be an invaluable resource for moving companies looking to expand their online presence.

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